Almost all of you already know that if you want to get top search engine rankings, that there are a number of things that are taken into consideration. One thing that most folks already know is that they need to have their site keyword optimized. Something else you need for your website is plenty of links directed back to your site. But there’s an additional factor that many folks never take into account about their site and their ranking.

There are numerous elements used by Google to decide a sites position and while some are widely known there are many that are not. And one of these items that folks know is that who you link to may either help or hurt your pagerank with Google along with your rankings in the search engines. Permit me to make clear how this works. Lets just point out that you have a link on your site pointing to a site that Google has banned from their results. By linking to a site, Google thinks that you think that it is a beneficial site that folks would want to visit, however if Google has banned this site, this will count as a strike against your site. Now you will see that Google, having already banned the one Internet site may take your website and remove it from their results, or even worse they might end up banning your website as well.

However this additionally works the other way around. I’ve in fact tested this specific theory out frequently on many of my websites. And every time I would simply include a high authority link to another Internet site, about a week after I would end up jumping within the search engine rankings. From time to time this was pages and sometimes I would go from number 10 on page 1, to anywhere between 3 and 5 on page 1.

One of the ways I would complete this would be to include a You Tube video to my Internet site. Adding a You Tube video is actually an element that helps your website in two ways, first Google loves sites with video and second of all you will be setting up a link that points to You Tube. You can even just include a link to Google directly, as I found that this technique also helps. By just including these couple of links you will realize that it will help the ranking of your Internet site fairly quickly.

But do not forget you’ll not want to link to undesirable sites. Every once in awhile you will receive emails from Internet sites wanting to trade links, before you decide to agree you will want to determine if that Internet site is even listed in Google. In the event that Google does not have them indexed it may be simply because they have banned that website. This may however not be the explanation, because if this website is a fresh site it will be possible that Google just has not discovered the Internet site yet. But what ever the reason they are not indexed, that isn’t going to be a link that will do you any good in any case, as Google will not even know about it.

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